Market Research

Labcast: Startup Companies — What’s Your Message?

Brendan Cournoyer

January 19, 2012

Conveying the right message is critical for young companies — but that doesn’t keep many from messing it up! In our latest podcast, April Dunford, Founder and Principal Consultant at Rocket Launch Marketing, calls in to discuss the challenges of developing the right message for your startup, with tips on the three things every value statement must answer.

Labcast 61: Messaging for Startups with April Dunford

For tips from April on messaging, product marketing and more, visit the Rocket Watcher website and follow her on Twitter @aprildunford.

Podcast Transcript Coming Soon!

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.