Keys to Fostering a Culture of Innovation

by Fast Company

How do you build innovation into the very fabric of your company?

“If you are trying to transform your company or your industry you likely need to bring in at least a handful of outsiders who will look at the world in new ways,” suggests Scott Anthony, managing director at innovation consulting firm Innosight. In the third part of a series on innovation for Fast Company, Anthony argues that those outsiders should have four components that make up their innovator DNA: they should be questioning, they should be observers and networkers, and they should experiment.

But once you’ve identified and/or hired your company’s innovators, how do you ensure they’re motivated and enabled? “The key is to thoughtfully blend the unique rewards at their disposal with a failure-tolerant culture,” writes Anthony. “The most successful businesses come out of a process of trial-and-error experimentation. Failure and false steps are natural parts of that process.” For more on fostering a culture of innovation at your company, read Anthony’s post here.

Related Content from OpenView:

Innovation is a word that gets heavy rotation in the boardroom, but when it comes down to it there’s often very little time devoted to actually making it happen. Read this post for more tips on how to actually walk the innovation walk. And for five simple ways to jumpstart an innovative culture at your company, read this post from the OpenView Blog.

Image courtesy of Helga Franz


  • Arlee Barr

    Who’s work is this???? A credit to the artist would REALLY go a long way to credibility and speak to ethics.

    • Hi Arlee, I apologize for the missing attribution. We’re currently addressing a glitch with the website — typically image credits are all listed automatically. I’ve manually updated this post to reflect the image source and give proper attribution. Thank you for alerting us of the mistake.

      • Arlee Barr

        Thank you. And while i do not fault you, though she apparently took the photo, the work is not actually hers. Thanks for the attribution you did find.

  • What Arlee said. Some integrity please.

    • Hi Deb, I’m sorry the image credit wasn’t available for you. As mentioned in my response to Arlee, we’re currently dealing with some technical issues, but in the meantime I’ve manually added the credit back to this post.

  • and this tidbit from the very bottom of their website
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