OpenView Venture Partners recently hosted a forum on Content Management Marketing as part of our strategic consulting services for our portfolio companies. Joe Pulizzi, a leader in the field, set up and was the keynote for the event. Joe is a great motivator on the topic and we believe that his approach is great for both marketing excellence and for creating competitive advantage in any company.
Our firm viewpoint is that content management marketing is at the core of social media marketing and other newer influence marketing initiatives, and can be used in the product market (for marketing to customers and/or partners) and in the labor markets (for recruiting support).
As Joe points out in this video, content marketing is a unique marketing vehicle and its time is now! Enjoy the video (btw, I like the audio better than the video, but perhaps it is because I can’t read any language but English).