Joe Pulizzi on Content Marketing

Scott Maxwell

October 27, 2009

OpenView Venture Partners recently hosted a forum on Content Management Marketing as part of our strategic consulting services for our portfolio companies. Joe Pulizzi, a leader in the field, set up and was the keynote for the event. Joe is a great motivator on the topic and we believe that his approach is great for both marketing excellence and for creating competitive advantage in any company.

Our firm viewpoint is that content management marketing is at the core of social media marketing and other newer influence marketing initiatives, and can be used in the product market (for marketing to customers and/or partners) and in the labor markets (for recruiting support).

As Joe points out in this video, content marketing is a unique marketing vehicle and its time is now! Enjoy the video (btw, I like the audio better than the video, but perhaps it is because I can’t read any language but English).

Joe Pulizzi 1 from Merge Media on Vimeo.

Founder & Partner

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.