Is your Content Marketing Strategy Disorganized? Part 2

Tips on Streamlining your Content Development

Earlier this week I wrote about how a content marketing strategy led by one or two individuals could seem hectic when viewed by those outside of the planning or strategy meetings. In this post, I’d like to discuss another method to help bring clarity to content marketing.

Using Checklists
Checklists represent a great tool to ensure quality control at every step of the content development process. Depending on your company and content type, each checklist will differ. With that in mind, here are some topics to include in any checklist:

1. Definition of valuable content
2. Quality control and review steps
3. Necessary formatting specifications (headings, images, etc.)
4. Fair use guidelines (if the content is a summary)

At OpenView, each member of the marketing team owns a specific set of content types. For example, I own our weekly tips and tricks email and the OpenView Labs site. Devon Warwick owns our blog and our case studies. Corey O’Loughlin owns our social media, video and audio. We collectively utilize some form of a checklist to ensure we are delivering the highest value content to our target audience.

Do you use checklists within your content marketing strategy?