Is Cold Calling a Numbers Game?

March 16, 2010

Today I came across a great blog from a sales expert named Wendy Weiss. She talks about the misconception that Cold Calling is a numbers game.

Her post is called “Cold Calling is a Numbers Game—NOT!” and can be found here.

Good reading and very true….

One of the biggest challenges management teams face in building a lead generation system is the management of outbound prospecting.
 

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.