Is Cold Calling a Numbers Game?
March 16, 2010
Today I came across a great blog from a sales expert named Wendy Weiss. She talks about the misconception that Cold Calling is a numbers game.
Her post is called “Cold Calling is a Numbers Game—NOT!” and can be found here.
Good reading and very true….
One of the biggest challenges management teams face in building a lead generation system is the management of outbound prospecting.