10 Quotes that Will Make You A Better Content Marketer

megan-mcneil by

I came across a great quote from Seth Godin this week that was by no means exclusive to marketing but inspired me nonetheless (quote below). It sent me looking for other bits of wisdom to inspire myself and my content marketing peers, so below is a collection of some of my favorite reminders: what content marketing means, its inherent challenges, and how we can get better at it. Let me know if you have any additions!

1. “Why waste a sentence saying nothing?” Seth Godin, Best-Selling Author

10 Inspirational Marketing Quotes: Seth Godin

2. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett, Advertising Executive

3. “Don’t invent a product and then go searching for an audience (‘Accountants will love this!’). It almost never works. Instead, focus on the group of people you want to serve.” Dorie Clark, Strategy Consultant and Author

4. “First, earn an audience. Second, nurture a community. Third, empower a network.” Chris Brogan, CEO & President of Human Business Works

5. “The urgent can drown out the important.” –Marissa Mayer, CEO of Yahoo

10 Inspirational Marketing Quotes: Marissa Mayer

6. “Be specific enough to be believable and universal enough to be relevant.” Ann Handley, CCO of MarketingProfs.com

7. “Value the positive voice. It’s too easy only to focus on the negative. You need to make time to thank customers who love what you do.” Scott Stratten, President of Un-Marketing

8. “Above all, you want to create something you’re proud of.” Richard Branson, Founder of Virgin Group

10 Inspirational Marketing Quotes: Richard Branson

9. “You most likely have enough content. First look at stopping some things that aren’t working and reallocating those resources to quality content initiatives.” Joe Pulizzi, Executive Director of Content Marketing Institute

10. “Whether your business is comprised of three founders or a growing team of sales, marketing, and product development people, everyone should participate in the content marketing process.” Marcus Sheridan, Founder of The Sales Lion


Photos Credits: Seth Godin Photo by Technotheory | Marissa Mayer Photo by Adam Tinworth |  | Richard Branson Photo by Gulltaggen


Do you have any favorite inspirational marketing quotes to add?