Getting Started with Influence Marketing

Editor’s note: This post is a part of a series that was created to help you define and build the practice of influencer marketing into your company. This series will walk you through the process, necessary roles, and best practices to get started with influencer marketing quickly and effectively.

You can also download a the complete series in the form of our free eBook, The Value of Influence: The Ultimate Guide to Influencer Marketing.

These 11 steps will help the senior sponsor get an influence marketing initiative off the ground successfully.

• Determine the Targets and Goals — Helps you set the strategy
• Develop the Pitch: Messaging and Positioning – How to develop your pitch
• Build a Content Strategy – How to develop your story
• The Influence App – How to create a system to track your progress
• Hire an Influence Relations Specialist — How to find the right person for the job
• Train Your Influence Relations Specialist — Key training considerations
• Manage the Process ­­­— How to measure against SMART goals
• Market To Influencers, Through Influencers, and With Influencers – Action steps for making the most out of your relationships
• Check and Reflect on a Daily, Weekly, and Quarterly Basis – Review the successes and failures
• Sample Reports ­– Share your results
• Influencer Marketing Legal Considerations – Things to know about testimonials and endorsements

Next in this series, I’ll discuss how to determine targets and goals for your influencer marketing program.