For many companies, inbound marketing may increasingly becoming the name of the game for lead generation, but remind me again, what are the rules and how do you play?
Biserka Anderson, Content Marketer at Brightfire, a UK-based inbound marketing company, is used to answering questions about inbound marketing, even the tough ones about the likes of sales funnel integration, web analytics, and social ROI. In a guest post for Social Media Today, Anderson provides clear run-down of the inbound marketing process in its entirety with the help of a handy infographic from IMPACT Branding & Design. See the excerpt below.
To view the full infographic, which breaks the inbound marketing process into six steps, including tips on how to generate more web traffic and convert traffic into leads and leads into sales, read Anderson’s full post here.
Related Content from OpenView:
There’s no denying that the right marketing strategy can have a huge impact on everything from lead generation to buying experience. Listen in to this Labcast episode to hear HubSpot VP of Sales Mark Roberge discuss the link between sales and inbound marketing and what young businesses can do to make the two work better together. And for lessons OpenView has learned from its own inbound marketing journey, read this post from the OpenView Blog.