This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee blogger.
What should your first post be?
Your first blog should be an introduction. Who are you? What’s your role at your company? What do you plan to focus on in your blog posts? Don’t forget to include a picture of yourself. Make the picture professional – a snapshot of you holding a cocktail at a nightclub is not appropriate for your corporate blogging site!
Most blogger choose to keep this first introductory post “sticky,” which means it will remain at the top of your blog page each week, so that new visitors will get a better sense of you as the author.
Here is an example of a sticky post that an OpenView Labs employee created:
Another aspect to consider is your blog’s name. It should be witty and relevant to your role and/or your company’s industry, and the title shouldn’t have too many words — brevity is key. The Open View employee featured above writes about marketing and PR. Her blog’s name is “The Open Marketer.”
Warning: When you choose your blog’s name, you will be stuck with it. It’s like a tattoo for your blogging page. Make sure that your choice is well thought out and relevant to the focus of your future post ideas.
Next week I’ll share some ideas to help you write more blog posts.