How to Train Your Influencer Relations Specialist

This is a part of a series that was created to help you define build the practice of influencer marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influencer marketing quickly. Over the next several posts, I will break apart the key steps the sponsor is responsible for when launching an Influencer Marketing program.

The influencer relations specialist’s main responsibility is to develop and nurture relationships with key influencers within your company’s industry. As a result, he/she must be extremely well versed on your company’s history, messaging, positioning, products, and customer information in order to answer any questions influencers may have.

The first thing you’ll want to ensure is that your influencer relations specialist has received proper training on the company and product. Next, be sure he/she is properly trained on how to make cold calls. Finally, make sure he/she is comfortable using your automation database.

Additional resources:

Building Scalability into Influencer Relations, Barbara French

Next week, I’ll post how to measure against SMART goals.