You should hold your value proposition in high-regard — and companies should, too.
The value proposition is meant to entice and awe. Filtering out all of the noise in order to decipher exactly what your value proposition should be may pose a challenge to some. Fortunately, sales strategist Jill Konrath has some suggestions for you in this video.
One source contributing to the problem is that people often confuse where a value proposition comes from. Your value proposition should be something that you are very comfortable with. It’s something that you would do, if given the chance, for free. You should love doing it and be very good at it. For more tips on how to rethink your value proposition, watch the video featuring Konrath.