Marketing

Which Social Media Channels Should You Prioritize?

June 3, 2013

Twitter. Pinterest. Facebook. Blogging. LinkedIn. Which of those social media channels should you be most active on if you want the best branding results?


While many big consumer brands participate in all of the social media channels imaginable, that’s not always a realistic (or smart) strategy for time-strapped individual executives and business leaders who are trying to develop their personal brands.
So, how can you know which social media channels you should be spending time on? According to personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, the key is to determine where your target audience lives and how much time you have to invest in personal branding.
For instance, Pinterest is terrific if your target audience is women between the ages of 35 and 55. But if it’s not, Clark says you shouldn’t feel bad not having a Pinterest account, despite all of the hullaballoo over the up-and-coming social network. Likewise, blogging is a terrific channel for establishing thought leadership, but do you really have the time to invest to create a good one?

Other Videos Featuring Dorie Clark:

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How have you prioritized your company’s branding and social media channels?

CEO & Branding Expert

<strong>Dorie Clark</strong>, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book <a href="http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135">Reinventing You: Define Your Brand, Imagine Your Future</a>. She has been recognized as a branding expert by the Associated Press and is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications.