How to Get Every Employee to Curate Content

Content Curation versus Content Development

Content curation has been described as the new content development. It is a great way to develop thought leadership while ramping up your customer engagement. MarketingProfs has described content curation as a resource that “allows for customers to receive a manageable amount of relevant content from trusted sources”. (Still need more proof? See what several other industry experts had to say about content curation on Curata’s site).

So why curate? Content curation is a lot easier that content development since you are not creating something from scratch. If you are experiencing difficulty getting your employees committed to blogging, perhaps you can get them to commit to curating content, if they have the right tools.

Paper.li may be the right tool. Earlier this week I discovered Paper.li after getting a notification that Darren Rowse included one of my posts on his “daily issue“. Immediately intrigued, I set up The Open Marketer Daily Issue. I was really impressed with how easy it was to set up and curate my own “newspaper” with Paper.li. As soon as I synced my Twitter stream with Paper.li, a customized newspaper was populated with blurbs from my own tweets and tweets from the people I follow. Clearly there is a risk involved when it posts content. You may disagree with the content or find it offensive to your daily issue since it is randomly chosen and posted to your issue every 24 hours or so.

3 Quick Tips to Curate Content
As long as your employees are active on Twitter, they can quickly and effortlessly curate content.

1. In order for your daily issue to be relevant to your target audience, ensure that your employees are only following the “right” set of people or companies on Twitter.
2. Encourage your employees to create a Paper.li account or create one for them as long as you have their permission.
3. Monitor and watch your Daily Issue to ensure all of the content is appropriate. If not, consider “unfollowing” people who seem to tweet content outside of your topic areas.

Have you tried Paper.li? What do you think?