What’s the Best Way to Train a New Outbound Lead Generation Team?

Devon-McDonald by

Even if you’ve hired a great manager and have a team of hungry reps, developing great lead generation team training is paramount to the group’s success.

There are a lot of factors that go into the success of your lead generation team, but Devon McDonald, Director of Sales and Marketing Support at OpenView, cautions you not to overlook the importance of lead generation team training. 

What makes for a top-notch training program? Watch the video to hear McDonald discuss the value of continued training, developing buyer personas and the perils of focusing too much on your product. Then download, Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales, the new eBook from OpenView to learn more.

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