Marketing

How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online

Brandon Hickie

June 19, 2012

5) Founders Fund

Founders Fund’s website utilizes many of the tactics previously listed, and it looks good doing it, too. Design is a key element to the site, providing visitors with a simple but compelling navigation structure that has been streamlined down to a basic and visually appealing level of simplicity. Founder’s Fund also hosts a robust portfolio company jobs page featuring industry, function, and location filters as well as an RSS feed option.  However, this page is hosted on a separate website, so as to keep the main page clean and targeted towards entrepreneurs.

For more insights on the tactics these venture capital firms are using to drive traffic and build their online influence, please read our latest report ranking the most influential venture capital firms online.

 

Marketing Manager, Pricing Strategy

<strong>Brandon Hickie</strong> is Marketing Manager, Pricing Strategy at <a href="https://www.linkedin.com/">LinkedIn</a>. He previously worked at OpenView as Marketing Insights Manager. Prior to OpenView Brandon was an Associate in the competition practice at Charles River Associates where he focused on merger strategy, merger regulatory review, and antitrust litigation.