Marketing

How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online

Brandon Hickie

June 19, 2012

4) Union Square Ventures

Taking its recruiting hub functionality one step further, Union Square Ventures enhance its job page with a RSS feed. This enables the firm to push job opportunities out to its job page visitors and entice them to visit the page more frequently. Doing so boosts the job page audience’s engagement level and increases the benefits the page provides to Union Square Ventures’ portfolio companies.

As with the other companies on the list, Union Square Ventures also uses its site to state its investment criteria as well as to post firm news and articles written by its partners.

Marketing Manager, Pricing Strategy

<strong>Brandon Hickie</strong> is Marketing Manager, Pricing Strategy at <a href="https://www.linkedin.com/">LinkedIn</a>. He previously worked at OpenView as Marketing Insights Manager. Prior to OpenView Brandon was an Associate in the competition practice at Charles River Associates where he focused on merger strategy, merger regulatory review, and antitrust litigation.