Marketing

How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online

Brandon Hickie

June 19, 2012

3) Accel Partners

Like the other firms on our list, Accel Partners recognizes that it resides at the nucleus of startup recruitment, and it has transformed its jobs page into a major recruitment destination, accordingly. By offering a robust, user-friendly page with interactive search functionality the firm can accommodate large incoming search volumes for any of its portfolio companies, searchable by industry, function, or location.  This tactic not only drives targeted traffic to their web page, it also boosts the value of receiving an investment from Accel Partners, as the firm only lists openings from its own portfolio companies on this page.

Marketing Manager, Pricing Strategy

<strong>Brandon Hickie</strong> is Marketing Manager, Pricing Strategy at <a href="https://www.linkedin.com/">LinkedIn</a>. He previously worked at OpenView as Marketing Insights Manager. Prior to OpenView Brandon was an Associate in the competition practice at Charles River Associates where he focused on merger strategy, merger regulatory review, and antitrust litigation.