Marketing

How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online

Brandon Hickie

June 19, 2012

2) First Round Capital

First Round Capital uses a similar technique, letting its visitors know, for example, that it is looking for early stage, capital-efficient, unique solutions to existing urgent needs that can operate in familiar markets, and that it deploys strong teams with repeat entrepreneurs.

Highlights of the site include a listing of its portfolio companies that can be organized by name, tags, location, and exits and a community page that features photos and profiles of the entrepreneurs the firm has funded. In addition, First Round Capital takes advantage of its site to build the individual brands of its partners, featuring blog posts and live Twitter feeds in addition to its “Team” page.

Marketing Manager, Pricing Strategy

<strong>Brandon Hickie</strong> is Marketing Manager, Pricing Strategy at <a href="https://www.linkedin.com/">LinkedIn</a>. He previously worked at OpenView as Marketing Insights Manager. Prior to OpenView Brandon was an Associate in the competition practice at Charles River Associates where he focused on merger strategy, merger regulatory review, and antitrust litigation.