How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online
June 19, 2012
1) Kleiner, Perkins, Caufield & Byers
It’s not difficult to recognize — and navigate — a best-in-class website. Within a few seconds of arriving at the firm’s site, visitors can clearly see what Kleiner, Perkins, Caufield & Byers is all about, how it operates, and what sets it apart. The homepage highlights some of the firm’s biggest portfolio companies (Groupon and Zynga among others) along with feature “insight” articles that convey the firm’s knowledge and experience.
The site’s content and design work together to help optimize the visitor’s experience. The layout presents concise viewer-friendly content that recognizes the viewers’ need to find what they are looking for quickly and easily, without having to sift through vast amounts of information.
Like the other sites in the Top 5, Kleiner, Perkins, Caulfied & Byers’s website makes it easy for visitors to recognize whether or not the firm is a good fit for them, clearly spelling out what the firm is looking – and what it will provide — for potential portfolio companies at each investment stage across various markets.