No one likes to deal with rejection. Unfortunately, in sales it’s a routine occurrence. You don’t have to like it, but you do need to get good at getting past it.
The positive news is there’s a common key successful sales people use to shake off sales rejection and start fresh: they don’t take it personally. “Companies everywhere have sales professionals — some new and some not-so-new — who are having to deal with rejection today — and they will deal with it next week or the week after.” Rejection is a fact of life for sales people, and the important question isn’t “if” or even “when” it will happen, but rather how the sales person reacts once it does.
The best reps learn from sales rejection, and the next time around their pitches are that much better for it.