How to Best Position Your Company for Expansion Capital: Go Lean!

Brian Zimmerman

December 14, 2010

I generally write about my dealings with portfolio company management teams offering sales and marketing support, so I thought that I would share an article and my thoughts about my interactions in the investment process. I typically speak with companies looking for investors at least once a week. Sometimes these companies are in more of a startup phase than truly an expansion stage. The fact is they are not ready for venture capital and sometimes they get disappointed in valuations and constructive feedback.

The question is then:

How do I position myself for expansion stage?

I found the following article extremely interesting for those type of companies.

The rise of the fleet footed start up

I hope you enjoy it as I did.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.