Want to become the go-to expert in your field? Author and consultant Dorie Clark shares the two most important things you can do to unleash the thought leader inside of you.
Much as some business leaders might wish it was the case, establishing yourself as a thought leader isn’t as simple as setting up a blog, writing a few posts, and trying to acquire as many Twitter followers as possible.
Instead, says branding expert Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, true thought leadership is driven by two distinct things.
How to Become a Thought Leader: Two Critical Steps
- Create great (not just good) content that makes you easy to find online and shows that you “get” your market, have good ideas, and understand the trends and issues in your industry.
- Take offline leadership roles that demonstrate your willingness to do more than observe from the sidelines.
Ultimately, Clark says in this video, the visibility that both of those things create will pay huge dividends, because people will be able to easily see your body of work and level of expertise. For more tips from Clark on establishing yourself as a thought leader, watch the full video or visit http://www.dorieclark.com/.
Other Videos Featuring Dorie Clark:
Why Becoming a Thought Leader Can Make You Indispensable
The Two Most Critical Steps to Establishing Yourself as a Thought Leader
3 Tips for Making Time for Social Media and Personal BrandingSocial media isn't the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135), says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.By investing just a couple of hours into beefing up your LinkedIn profile and leveraging social media management tools like HootSuite or TweetDeck, Clark says business professionals can easily (and efficiently) demonstrate their intellectual expertise, set the tenor of their conversations, and take one big step toward becoming trusted thought leaders.For more from Clark, visit http://www.dorieclark.com/For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/Visit our channel for more videos: http://www.youtube.com/user/OpenViewVenture Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5QekxPGzFFordHwXGpbvIw?sub_confirmation=1 Subscribe to our weekly newsletter: http://openviewpartners.com/newsletter-signup/
Which Social Media Channels Should You Prioritize?For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/Twitter. Pinterest. Facebook. Blogging. LinkedIn. Which of those social media channels should you be most active on if you want the best branding results?While many big consumer brands participate in every social channel imaginable, that's not always a realistic (or smart) strategy for time-strapped individual executives and business leaders who are trying to develop their personal brands.So, how can you know which channels you should be spending time on? According to personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135), the key is to determine where your target audience lives and how much time you have to invest in personal branding.For instance, Pinterest is terrific if your target audience is women between the ages of 35 and 55. But if it's not, Clark says you shouldn't feel bad not having a Pinterest account, despite all of the hullaballoo over the up-and-coming social network. Likewise, blogging is a terrific channel for establishing thought leadership, but do you really have the time to invest to create a good one?Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5QekxPGzFFordHwXGpbvIw?sub_confirmation=1 Subscribe to our weekly newsletter: http://openviewpartners.com/newsletter-signup/For more from Dorie Clark, visit: http://www.dorieclark.com/home
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