Marketers may not realize it, but writing content for e-mails and landing pages requires a specialized approach.
Your work should be suited to your audience in all instances. That must include the complexity of your writing, the tone of your words, the formality and other considerations. Shawn Naggiar, chief revenue officer for Act-On Software, believes that marketers need to be fully prepared to write for these types of mediums.
One thing to remember is that you must track all of your initiatives. Make sure you understand what is performing well and what isn’t. That way, you can see how your writing is perceived by readers. For more ideas on authoring content for e-mails and landing pages, read the full article by Naggiar.
Related content from OpenView:
Want more from OpenView on email-writing and creating content for landing pages? Here is an article that explains how to write better emails. And in this post, you can read up on why every page should be treated like a landing page.