Guy Kawasaki on the Art of Pitching


Silicon Valley venture capitalist, bestselling author, and Apple Fellow Guy Kawasaki knows a thing or two about pitching. In this short video he breaks down his 10/20/30 approach to making presentations as successful as possible.

“An entrepreneur is always pitching,” says Kawasaki in this presentation he gave to Stanford University discussing his book, The Art of the Start. In order to be effective, Kawasaki has what he refers to as his 10/20/30 rule: the ideal number of slides for a pitch presentation is 10, it should take no longer than 20 minutes to deliver your pitch, and no text included in your presentation should be below 30 point font.

Many entrepreneurs forget that the purpose of a pitch isn’t to close, it’s to get to the next step in consideration. Therefore, you shouldn’t attempt to provide a comprehensive overview of your product or service or idea. The goal of your presentation should be to present things as clearly and succinctly as possible, and the ultimate goal of your pitch should be to reach an agreement on what the best next step is.

Watch the short video for more of Kawasaki’s advice on mastering the art of the pitch.

Related Content from OpenView:

Knowing exactly what to say at the right moment can make all the difference and set you apart from your business counterparts. Read this post for advice on perfecting your elevator pitch. And check out this post from the OpenView Blog for advice on the things to consider when delivering your elevator pitch to a VC.