Are you monitoring the success and impact of your recruiting efforts? If not, you’re missing out on important metrics that can transform your company into a lean, mean talent-acquisition machine.
Sourcing, recruiting, and hiring the best possible candidates can be a long and complex process. Implementing the right strategies can help to streamline it, but in order to do that you need to know specifically which parts are running optimally and which aren’t. That’s why learning exactly what you should be monitoring plays such an integral role in transforming an otherwise average recruiting team into a productive powerhouse.
You might be winning over customers, but do you have what it takes to keep them? Learn why gaining buyer insights is valuable to your strategy and how to dig a little deeper when it comes to interviewing your customers.
When prospects ask you why they should choose you, what do you tell them? If you’re answer is, “We’re a market leader” or “Our solutions are easy to use,” you’re not digging deep enough. Customers want to know why you’re a market leader, how your product will solve their problems, and why they should choose you over their competitors. The best way to find these answers is by putting yourself in your customers’ shoes.
In this week’s Labcast, marketing consultant Adele Revella explains the keys behind conducting customer interviews and applying buyer insights into their strategies.
An in-house recruiting team can help save you time and money, but is your company ready to develop its own “talent factory?”
For growing tech companies, finding the best talent to join new or rapidly expanding teams is both a top priority and a significant challenge. After all, making the right hire at this point can mean the difference between launching the company forward or setting it two steps back.
Sure, content marketing is great in theory, but how do you develop a program that actually works in the real world?
In this week’s Labcast, OpenView Managing Editor Jonathan Crowe takes listeners inside OpenView’s content factory to explain what it really takes to get a content marketing strategy up and running smoothly.
In this week’s Labcast, sales and business strategist Dave Brock of Partners in EXCELLENCE sheds light on how to properly incorporate international expansion into your business growth strategy.
In today’s business world geographical barriers aren’t what they used to be, but that doesn’t mean that international expansion is a business growth strategy to take lightly. Going global presents a myriad of potential pitfalls in addition to opportunities, and only those who plan accordingly will meet with success.
Game changer or empty hype? In this week’s Labcast, sales and business strategist Dave Brock takes challenger sales to the mat.
In November 2011, Matt Dixon and Brent Adamson published The Challenger Sale: Taking Control of the Customer Conversation, the best-selling book based on the premise that sales success isn’t just about building relationships with customers. It’s also about challenging those customers.
Is relationship marketing your company’s key to more lifelong customers?
In this week’s Labcast, OpenView Senior Direct Marketing Associate, Luis Fernandes answers the question, what is relationship marketing, and outlines what you’ll need to implement a relationship marketing program.
If you’re serious about content it’s imperative that you have a solid content management system in place. But how do you go about picking the absolute best?
In this week’s Labcast, OpenView’s resident user experience designer Kevin Leary explains what you need to know in order to make an informed decision when it comes to choosing the best CMS for you.