When done right, a keyword research project takes a lot of time and effort. So how do you know when you’re finally done? This post breaks down the final steps in the process.
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Developing a Scheme for Keyword Prioritization
This entry is part of an ongoing series on how to identify the best keywords to help your target customers find your company online. How to define a keyword prioritization scheme The prioritization scheme can be the most contentious step in the keyword research process, as it has far-reaching consequences for keyword output and adoption. Therefore, be sure to work closely with the project sponsor to develop the scheme, and seek out direct input from other team members as well. The first step is to understand more deeply the intended use of the output. Understanding how a keyword will be…
Tools to Help Generate Additional Keywords for Your Site
This entry is part of an ongoing series on how to identify the best keywords to help your target customers find your company online. Once you’ve compiled and categorized your keywords, you’ll probably be left with a very large list. However, to be comprehensive, you will need to round up the “long tail” (the lesser known keywords) by using keyword suggestion tools. Keyword suggestion tools take a keyword or a list of keywords, and return a number of keywords that are related or similar. By running each of your initial keywords through a keyword suggestion tool, you will develop a far more…
Categorizing Your Keyword Lists
This entry is part of an ongoing series on how to identify the best keywords to help your target customers find your company online. As you are gathering keywords, it’s important to categorize them by type, content, and source. Most keywords found while compiling an initial set of keywords fall under one of the categories discussed below. Record the category as you collect and enter keywords into the master keyword list. (Moreover, make sure you consider all of these categories as you analyze materials to help you identify potential candidate keywords to add to your keyword list): Proper names/trademarks —…
Keyword Research: Compile a List of Candidate Keywords
As the keyword researcher, one of your first steps is to gather an extensive list of keywords and key phrases from primary and secondary resources.
Keyword Research: Working with the Project Sponsor
Here is an outline of a quick start guide for keyword researchers, with details on the first point: working with the project sponsor.
Delivering Your Final Keywords
Besides the project kick-off meeting, the final delivery of the keywords (i.e., the output) is the single most important meeting, so be well prepared.
Finalizing the Adoption Plan of Action for Keyword Research
Developing a list of keywords is the starting point – but the real measure of success will be how the keywords are used, adopted, and leveraged in your content.
Completing the Prioritization Scheme for Keyword Research
The prioritization scheme can be the most contentious step in the process, as it has far-reaching consequences for keyword output and adoption.
How to Finalize the Project Execution Plan
As the keyword generation project sponsor, it is your responsibility to work with the keyword researcher to develop a detailed execution plan, ensure that the plan proceeds as expected, and resolve any issues along the way…