Developing a Scheme for Keyword Prioritization

This entry is part of an ongo­ing series on how to iden­tify the best key­words to help your tar­get cus­tomers find your com­pany online. How to define a keyword prioritization scheme The prioritization scheme can be the most contentious step in the keyword research process, as it has far-reaching consequences for keyword output and adoption. Therefore, be sure to work closely with the project sponsor to develop the scheme, and seek out direct input from other team members as well. The first step is to understand more deeply the intended use of the output. Understanding how a keyword will be…

Tools to Help Generate Additional Keywords for Your Site

This entry is part of an ongo­ing series on how to iden­tify the best key­words to help your tar­get cus­tomers find your com­pany online. Once you’ve compiled and categorized your keywords, you’ll probably be left with a very large list. However, to be comprehensive, you will need to round up the “long tail” (the lesser known keywords) by using keyword suggestion tools. Keyword suggestion tools take a keyword or a list of keywords, and return a number of keywords that are related or similar. By running each of your initial keywords through a keyword suggestion tool, you will develop a far more…

Categorizing Your Keyword Lists

This entry is part of an ongo­ing series on how to iden­tify the best key­words to help your tar­get cus­tomers find your com­pany online. As you are gathering keywords, it’s important to categorize them by type, content, and source. Most keywords found while compiling an initial set of keywords fall under one of the categories discussed below. Record the category as you collect and enter keywords into the master keyword list. (Moreover, make sure you consider all of these categories as you analyze materials to help you identify potential candidate keywords to add to your keyword list): Proper names/trademarks —…