Incorporating Influencer Marketing into Your Daily Routine

Even the most densely packed marketers’ schedules should have room for influence marketing these days. Influence marketing allows a marketer to established an information pipeline for relevant developments within their industry. And it doesn’t take as much time as you’d think, explains OpenView’s Amanda Maksymiw in this short video. Just by dedicating at least 20 minutes a day, you can keep track of inluencers within your industry that have the potential to help boost your brand’s awareness. These people may extend to thought leaders, bloggers or whoever you deem to wield influence in your industry, she says. Keeping virtual tabs on what…

Fighting the Desire to be a “Me Too” Marketer

When you were a child, boring toys would inexplicably gain exponential value when your friends began using them. As an adult, this is known as “me too” marketing. Say you see your competition launch a new campaign on a trendy website. Are you trailing right behind them? Early adopter, right? Wrong. Blindly following the competition (or anyone for that matter) won’t necessarily add any value to your marketing strategy. And it’s foolish, says Andrew Davis of Tipping Points Labs in this short video. By stopping to analyze the potential outcomes first, you can save a lot of wasted time later. For more…

Online Branding: What is Participation Creation?

With so much subject matter overlap in the online branding world, there are a lot of opportunities for collaboration. One option for companies to accomplish this is to co-create content. Andrew Davis of Tippingpoint Labs calls this process participation creation. When there is a content producer operating within a market that your company also operates in, this often creates a great opportunity for marketers. Naturally, you’ll first have to identify the person or company you wish to collaborate with, and then go about the logistical details of setting up the date, he explains. If you wanted to join a podcast for…

What Are the Levels of the Influence Pyramid?

“When you’re looking to participate online, you really have to think about how communities online work,” says Andrew Davis of Tippingpoint Labs. Enter the Influence Pyramid. As Davis points out in this short video, the pyramid begins at the top with your personal brand and works its way down to the consumers at the bottom. As you descend the tiers, your company’s influence wanes. By understanding how to tailor your marketing to the pyramid — and the benefits of doing so — a company can create the foundation for an effective marketing strategy (one based heavily on influence marketing). For more details…