Must See Resources for Your Corporate Blog

Launching an effective corporate blog always boils down to the fundamentals. It’s well-known that a corporate blog can be a gateway to reaching your online marketing strategy and content marketing strategy goals. And creating such a website is a mixture of art and science. First, you’ll need the necessary resources at your disposal to get everything off of the ground. OpenView Labs offers a practice kit brimming with resources for such a purpose. And utilizing this will maximize the efficiency of the process. Within the kit, you’ll be given vital information related to corporate blogging. It’ll outline all of the…

Analyzing Employee Accountability in Corporate Blogging

Employee accountability is an important aspect at all companies, regardless of the task at hand. In terms of blogging, this is vital in order to promote a consistent flow of content to websites. At OpenView Labs, there are a number of initiatives enacted to fuel your content marketing strategy and hold employees accountable. How’s it done? On a weekly basis, a report it is sent out to the entire staff. In this report are a number of statistics that cover an expansive span, all relating to blogging. The document contains data on the top blogger at the company and the…

What Corporate Blogging is and what it Means to Marketing

Corporate blogging is a precise tool for the delivery of updated content. With corporate blogging, your team of bloggers (or your single, overworked blogger) can compile a go-to resource for many of your current and future customers. Many companies realize this and have already incorporated it into their day-to-day operations. Blogging is a way of life for these businesses. What is the allure in all of this? For one, corporate blogging is mutually beneficial for customer and company. Both parties benefit from its creation and rapid consumption. Say you create a compelling post about a subject near the heart of…