Great Intro Video to Influence Marketing

Amanda Maksymiw

March 12, 2010

If you’ve read my blog, you know that I write a lot about influence marketing. I do so because I have been leading an influencer initiative for one of our expansion stage portfolio companies as part of OpenView’s operational support for the past few months.

Even now, I still run into some people who are confused about this marketing strategy. The following video provides a great introduction.

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.