Brian Klais has a great post on Google’s new time dimension. If you haven’t searched Google recently, try it now and you will see the new search options column in your search results screen. One of the search options is to search for the freshest content, which clearly gives different results with each search period chosen.
What does this mean for the Internet marketers executing business growth strategies? If the search behavior adapts to this new feature, it means that you have a great new opportunity to win in organic search results by creating fresh content with your keywords more regularly (like every 24 hours!).
The easiest way to have daily fresh content is via blogging and social media, and the companies with more sophisticated content management marketing programs will also be able to take advantage of this shift.
I also expect that this shift will put more pressure on companies to more completely develop their corporate blogging and corporate social media practices to take advantage of the power of more employees participating online everyday. They will also be able to take advantage of re-purposing content on additional sites to increase the number of days that a given piece of content remains fresh.
As a venture capital firm specializing in helping to build expansion stage companies, we are pretty excited about the new marketing opportunities that the Google time dimension offers. The time dimension and the other new options are going to create an entirely new set of opportunities for our growing companies to be found via Google!
Google’s Time Dimension- it will Accelerate Corporate Social Media!