How To Create the Best Case Studies for your Audience

Devon-McDonald by

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly.

Gathering feedback on any type of marketing content can be difficult.

However, there are tools that can help you better understand the market’s use and perception of your case studies. The more you understand about what your audience likes/doesn’t like about the content, the better you can make your case study the next time around.

Here are three main ways to better understand your initiatives:

Analytics Tools



  • Activity dashboard (visits, pageviews, pages/visit, bounce rate, time, etc.)
  • Visitors (map overlay, new vs. returning, trending, loyalty, mobile, etc.)
  • Traffic sources

Email Surveys

Verbal Communication (the “old school” feedback method)

Work with your sales team to gather feedback from the prospects/clients that they are sharing the case study with. What comments are coming up most frequently (positive/negative)? What specific questions are being asked about the customer engagement, ROI, etc.? What concerns have arisen?

Also, it can’t hurt to ask your networks for their opinions. Post a link to your case study on one of your LinkedIn marketing groups, and ask for thoughts and suggestions.

Remember, like any other type of marketing initiative, your case studies are a work in progress. Always look out for ways to improve your content. The more your case studies resonate with your target audience/potential buyers, the better off your business will be in the long term.

Photo by: Jenna