More and more companies are making gamification — the practice of applying game mechanics to non-game contexts – part of their marketing campaigns, and they’re finding their customers are eager to play.
“The hype around gamification is fairly new,” writes Darren Steele, strategic director of Mindspace and co-author of I’ll Eat this Cricket for a Cricket Badge. “But the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards.” In a guest post for Mashable, Steele lays out four tips for testing out gamification, including making your customers earn rewards based on their engagement rather than simply giving them to them.
“Instead of exchanging a white paper for an email address in isolation, consider asking for three behaviors, having three rewards, and measuring them all in a dashboard featured prominently on the site,” Steele suggests. For more on how to inspire increased customer loyalty and customer engagement through gamification, read the full post here.
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At the heart of gamification is the goal to increase and improve customer engagement. Read this post to find out why customer engagement is the fuel to content marketing’s fire, and head over to the OpenView Blog for help identifying the top 10 customer engagement killers to avoid.