Interested in monitoring your brand’s social media image, but don’t know where to start?
From the outset, you’ll have a number of options to ponder. Starting small and scaling up is a good approach here. On that note, here are some free tools suggested by Stephanie Gehman of SocialMediaExaminer.com to get you started:
- Google Alerts – It’s a simple-but-effective option that will give you continual feedback. Decide which terms you want to receive alerts for, and whenever one of those terms shows up on an indexed Google page, an alert will be sent to your email address.
- SocialMention – This is another simple tool that supplies an important feature. SocialMention tracks about 100 social media properties and allows you to search for specific terms across all of these sites; a must-have for monitoring social media buzz.