For some companies, exporting directly can have quite an upside.
The benefits mainly reside in the cost-savings of being able to eliminate an intermediary party. One of the main factors that prevents people from directly exporting is the lack of knowledge in a particular market. Usually, a distributor will have the knowledge that the company lacks, making them more alluring.
If the bottom line is your main concern, however, you should consider adding direct exportation to your company strategy. What are the most pressing issues you’ll need to address? First and foremost, you’ll need to create a marketing strategy that is going to help in the acquisition of foreign customers.
Direct exportation is an option for some companies that can truly have a high return. For more information on this topic, read the full article by Laurel Delaney.