Should companies be investing their limited resources in employment branding?
The potential benefits suggest that, at the very least, employment branding should get some consideration. What exactly is employment branding? As Director of Recruiting for HealthSpring Matt Lowney explains, it’s about creating a picture for prospective employees.
Your brand image needs to be indicative of what life at your company is like. Employment branding is not about overtly advertising career opportunities at your company. Rather, it focuses on the considerations that precede the hire. For more on everything that you need to know about employment branding, read the full article by Lowney.
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Looking for additional ideas to help attract your ideal employees? Read this post from OpenView on internal branding and this article on attracting top talent with company branding.