rss

How to Choose a Blogging Platform

by Devon McDonald

How to Choose a Blogging Platform

by Devon McDonald

When evaluating blogging platforms, you’ll have to consider:

  • Your budget
  • The level of control that you are comfortable with (hosted vs. non-hosted)
  • How you want the blog to look
  • The level of support that you and your bloggers might need.

You’ll also need to consider your own level of expertise and how much time you’re going to have to manage the blogging initiative. If the answers are “minimal,” you might need a more hands-on platform/service provider.

Resources for selecting the best blogging platform:

Different platform options:

Next week I’ll post the method of crafting your target audience personas.

Photo by: Charles Forerunner

author

Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at...

  • twitter
  • Linked In

Share Your Thoughts

  • http://twitter.com/jamespaden James Paden

    Thanks for mentioning Compendium!  I did want to clarify that our website URL is http://www.Compendium.com.

    Also, thanks for listing hosted vs non-hosted and support as decision factors.  Hosting your own blog, just as with landing pages, email marketing and other technologies, involves a lot upkeep from IT teams – who often don’t have the time to properly maintain and support the system.   Many business overlook these important issues when considering their platform and end up crawling to Compendium begging for help :)

  • http://www.xemion.com Xemion

    Thanks for mentioning Compendium!  I did want to clarify that our website URL is http://www.Compendium.com.

    Also, thanks for listing hosted vs non-hosted and support as decision factors.  Hosting your own blog, just as with landing pages, email marketing and other technologies, involves a lot upkeep from IT teams – who often don’t have the time to properly maintain and support the system.   Many business overlook these important issues when considering their platform and end up crawling to Compendium begging for help :)