Sales reps, rethink your email marketing strategy to include a blog, your own mailing list, and a friendlier tone.
Todd Schnick of Social Media Today covers both the basics and the more advanced elements of email marketing strategy in a post with expert Ben Settle. Sales reps, take special note as the ten rules Settle lays out are specifically tailored to guide you toward a successful strategy. Settle recommends making your own rules for email marketing campaigns, building your own list, and publishing your own blog, because “people aren’t buying from the company. They are buying from you.” Above all, always be sure to “treat the names in your database like friends, and not, well, like names in a database.”