Want to know the key to attracting and retaining great customers? It’s all about delivering the right content to the right people at the right times. “It Takes a Content Factory!” is a step-by-step guide to building the content marketing program you need to do just that.
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business. Achieving that level of understanding, however, takes more than just critical thinking. It requires systematic research. Buyer Insights Research: How to Understand Your…
OpenView’s eBook, “Get More Talent! How to Build the Talent Factory Your Company Needs to Scale,” is a comprehensive guide to building the kind of in-house recruiting team that your growing company needs to lower recruitment costs, drive higher ROI, and create a better, more visible, and highly credible company culture.
Get More Customers! provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine. It will help you to understand B2B lead generation and why it’s important, learn about successful outbound generation implementation, improve your outbound process, and explore the technologies available to manage the process.
“Building a High-Impact Board of Directors” is written for CEOs of early stage and expansion-stage, high-growth technology companies who lack significant experience creating and overseeing boards or who find their existing boards to be suboptimal or dysfunctional. It provides insights into how to build and successfully manage a value-adding board.
If you are a small company, trying to beat a larger competitor might seem like a daunting challenge. Big companies have more money, more resources, and more market share. But that doesn’t mean that they are invulnerable. The trick is to identify their weaknesses and formulate a plan of attack, leveraging several competitive advantage strategies.
Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
Today’s businesses — especially expansion-stage B2B technology companies — need to know the marketing channels that influence their customers the most, and dedicate the necessary marketing resources to reaching them effectively. Those who fail to do so stand very little chance of capturing their market’s attention.