The Only Content Marketing Guide You Need

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Want to know the key to attracting and retaining great customers? It’s all about delivering the right content to the right people at the right times. “It Takes a Content Factory!” is a step-by-step guide to building the content marketing program you need to do just that.

Buyer Insights Research: Eliminate the Guesswork!

buyer insights research

Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business. Achieving that level of understanding, however, takes more than just critical thinking. It requires systematic research. Buyer Insights Research: How to Understand Your…

Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation

customer segmentation

Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.