Is your company harnessing the power of online influence?

It’s no secret that influence plays a significant role in business. Entrepreneurs are often influenced by the mentors they’ve worked under. Employees are influenced by their company’s culture. And perhaps most importantly, buyers are influenced by the ones they trust when it comes to making critical purchasing decisions.

Building that kind of trust takes time, of course. Fortunately, chances are there’s already a group of people out there who’ve earned the Influence Marketing web coverrespect of many of your potential customers. The question is, how can you take advantage of that influence to increase brand awareness and boost revenue? The answer: through a carefully planned and though out influence marketing strategy.

“The Value of Influence: The Ultimate Guide to Influence Marketing” takes you through every step of the influence marketing process, arming you with all the tools needed to not only engage with industry thought leaders, but to become one yourself. It provides:

  • An introduction to the basics of influence marketing
  • Tips for developing a customized influence marketing strategy
  • Top metrics for reviewing your progress
  • Common challenges and pitfalls to watch out for
  • Additional resources, including quick start guides and checklists for the key roles involved

To find out more, download your free copy.

Share Your Thoughts

  • Matt

    Where/how do I download this book?

    • jcrowe_openview

      Hi Matt, all you have to do is enter your email in the field in the green box to the right and click download. Thanks!

  • Anitteb

    Tried to download the ebook – but the wheel just keeps spinning and says “loading” :-(

  • Jean

    Nope, I entered my email address, clicked download, and got this message, The webpage at http://go.openviewpartners.com/l/22282/2013-04-29/x57 might be temporarily down or it may have moved permanently to a new web address.