Marketing channels are the conduits through which a company’s message can reach its customers and prospects.

Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels provides a high-level overview of a marketing channel selection process for expansion-stage companies. It is intended for senior executives and project managers who, after reading the eBook, will be able to make sense of the wide and complex range of marketing channels that help bring their message to their customers and pinpoint the ones that are most effective at engaging those customers. Those insights will allow your company to strike the right mix of marketing channels and optimize your marketing dollars so that they have maximum impact.Marketing-Channel-eBook-cover

Other benefits of identifying and prioritizing marketing channels, include:

  • Helping to develop finely tuned annual marketing plans
  • Improving tracking and benchmarking
  • Gaining insights into competitors’ marketing strategies
  • Knowing who to hire for future needs
  • Setting more realistic goals

As the eBook explains, it’s ultimately not a question of whether your B2B company should be incorporating multiple marketing channels to reach your customers effectively. Rather, the questions that need to be addressed are which channels provide your business the best opportunity for customer engagement and acquisition, and how many should you be using.

To find out more, download your free copy.

Share Your Thoughts

  • Jessica Karazsia

    How do I download?

    • http://twitter.com/kevinrcain Kevin Cain

      Simply enter your e-mail address in the green box on the right hand column at the top of this page. Thanks for your interest.

      • Jessica Karazsia

        Thank you! How did I miss this yesterday?!? Good stuff!

  • Dawn

    Would love to download but aforementioned green box is no where to be seen :(

    • http://twitter.com/kevinrcain Kevin Cain

      The green box is at the top of this page in the right hand column just below the image of the eBook cover. Please let us know if you continue to have any challenges downloading it, and thanks for your interest.

  • http://www.facebook.com/CelinaMac Celina Macaisa

    least download friendly download

  • c.pergantis

    No mobile download?

    • jcrowe_openview

      Apologies for the delay, but the download is now available via mobile devices. Thank you for your patience and hope you find the eBook helpful.

  • rozine

    sorry’ but cant find any green box to download

    • jcrowe_openview

      Hi Rozine, were you attempting to download the eBook on a mobile device? If so, it should work now. Please let us know if you run into any further issues.

  • Karen

    The download form does not seem to display on an iPhone.

    • jcrowe_openview

      Hi Karen, apologies for the delay, but the download is now available via a mobile device. Please let me know if you run into any problems. Thank you for taking the time to give us a head’s up and hope you enjoy the eBook.