You may know the story of David and Goliath, but do you have a clear understanding of how your small company can compete and win against your large competitors?

Slaying Goliath web coverIf you are an entrepreneur, you may wonder how small companies can compete and win against their big competitors. Fortunately, that’s where our eBook, Slaying Goliath: How Small Companies Can Compete Against Their Large Competitors, can help.

Download this free eBook and learn how to:

  • understand and leverage your own strengths
  • identify and exploit your larger competitors’ weaknesses
  • successfully defend against their attacks
  • execute against your goals better — and faster — than most bigger businesses are capable of doing

In the end, utilizing these strategies will force larger competitors to respond to you, rather than the other way around. That in turn will put you in a position to create opportunities in crowded markets that might have otherwise seemed impossible to grasp. Remember, before his battle with Goliath began, no one gave David a shot. And we all know how that story ended.

To find out more, download your free copy. 

Share Your Thoughts

  • Mark Bayer

    Another area that could be included in this context is a discussion around how expansion stage companies can leverage the predetermined emotional preferences of individual buyers.

    A basic tenant of sales is, people buy on emotion and justify after the fact with logic. A key differentiator expansion stage organizations offer over large enterprises is a different emotional buying/engagement experience.

    Examples where expansion stage companies offer a different buying experience include:

    1) Solutions tailored to the unique needs of the buyer vs standard items selected from a catalogue. This may include flexibility around; packages, pricing, configurations, etc. This speaks to the emotional concern customers have over protecting limited resources.

    2) An engagement is a comprehensive relationship with a set of trusted advisors vs dealing with individuals from multiple departments (sales, engineering, consulting, support, etc.). An example might include; personal connection with everyone involved with the solution, a seamless approach to sales/implementation/go-live and direct executive level escalation. These help minimize the fear of failure (or at least reduce fear of angry people lined up outside their door).

    3) Demonstrating domain expertise in the space. Communicating a unique capability to explain how the solution will deliver the result, based on the required timeline and available resources. This approach allows the client to focus on the things they like to do most (and probably do best) without having to worry about every detail related to a project they may not fully understand.