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The Ultimate Guide to Corporate Blogging

Do you know how to get started?

Corporate blogging programs are an essential component of an effective marketing strategy. Blogs written by your employees can benefit your company in many ways including:

  • Generating leads through search engines
  • Helping build your brand by demonstrating your team’s culture and expertise
  • Give your sales team a valuable vehicle to better connect with target prospects, customers, and key influencers

Topics Covered

Hear about corporate blogging from experts including Joe Pulizzi of Junta42 and Ann Handley of MarketingProfs including:

  • Roles necessary to get off the ground
  • Checklist templates for responsibilities and delegations
  • Quick start guides to help you understand the process

Corporate blogging is important because it spreads the joy and effort of maintaining a blog across the entire company. Creating content that attracts people to you nurtures thought leadership throughout the organization.

Ann Handley, Chief Content Officer of MarketingProfs