Dumb Product Strategy: Why Aren't Social Media Sites Social?

Scott-Maxwell-500 by

Content Marketing and Social Media are Great

It is great that we can put social sharing widgets on our blog and then share our blog content on our social media sites.

It is great that we can go to websites and blogs, find great content and share them to social media sites.

It is great that we can interact with others and find great content on social media sites.

But Social Media Sites Have Dumb Product Strategies

It is TERRIBLE that we can’t share great content on any of the social media sites with other social media sites.  Where is the Google+ share button on Twitter?  Where is the LinkedIn share button on G+.  Where is the Twitter share button on Facebook?  They don’t exist.  None!  We have 4 walled gardens that are called social media sites.

In the age of social sharing and social media, we have top social sites that are not social.  I suspect that they do this for strategic reasons, although the strategy is old and dated (reminds me of AOL).  Each wants to be the single social media empire.  Perhaps by ignoring the other sites and pretending they don’t exist, they actually won’t exist?  These are dumb product strategies.

Is There a Competitive Advantage Opportunity for One of the Sites?

It seems like all of the major social media sites are leaving an opening for either an entrepreneur to provide the glue between the sites (perhaps Spling?) or for one of the sites to take down their walled garden and be more social with the other sites.

Since Facebook and Twitter have relatively well developed networks, they may not want to take the risk, but perhaps G+ will get the idea that if they open up their social sharing to allow me to pass content to my networks on other social sites, it will encourage me to use G+ more?  Seems like an opportunity for competitive advantage to me!  Of course, the other sites might wise up and realize that they are missing out and build some social features as well…

In the age of open, it is strange for me to see social media sites not open.

What are your thoughts?