KitchenAid’s Twitter gaffe is just the latest reminder of how important it is to have a solid social media policy in place.
Last week, KitchenAid joined a long list of brands facing potential public relations disasters via an employee’s social media conduct. But thanks to a swift response, the company may have minimized the damage. Is your company prepared to respond just as quickly? In a guest post for Mashable, HR expert Sharlyn Lauby, author of the HR Bartender blog, provides tips for making sure your company’s social media policy is current and being properly communicated. Read on for examples of sample social media policies as well as advice for conducting social media training and protecting your company brand.