Done Is Better Than Perfect: Be First to Market

by Fast Company

“Done is better than perfect” is the mantra your business needs to innovate and be first to market with products that change your industry.

done is better than perfect

Martin Lindstrom, author of Buyology and Brandwashed, writes in Fast Company that when it comes to following through on big ideas, done is better than perfect. Citing Instagram, Rovio Entertainment, Netflix, and other startups that grew to become dominant players as examples, Lindstrom says that having an idea is the easy part, but “getting your company to believe in it” is tougher. “Having an attitude that compels you to run with the idea before it’s too late” is the final essential element to the equation that takes the done is better than perfect mantra and makes it a first-to-market innovation machine.