10 Signs You’re Doing Social Selling Wrong

More and more salespeople are recognizing how essential social selling is to connecting and engaging with today’s modern buyers who are digitally driven, socially connected, mobile with multiple devices, and real-time empowered. Unfortunately, there’s still a lot of misunderstanding out there, and just because reps see the need and opportunity doesn’t mean they’re doing it right.

Here are 10 signs you need to rethink your approach to social selling in order to leverage it effectively and achieve business results.

1) If you’re using your LinkedIn profile as strictly a resume… you’re doing it wrong. Tweet this

2) If you’re just trying the same old salesy tactics on new social channels… you’re doing it wrong. Tweet this

3) If you’re not treating content like valuable currency… you’re doing it wrong. Tweet this

4) If you don’t know which channels your prospects future advocates are actually active on, and aren’t actively engaging them there… you guessed it — you’re doing it wrong. Tweet this

5) If you’re not always connecting… you’re doing it wrong. Tweet this

6) If you’re not sending tactful, personalized LinkedIn invites… you’re doing it wrong. Tweet this

7) If you’re tweeting scared… you’re doing it wrong. Tweet this

8) If you’re not using social listening to find opportunities to provide commentary and expertise… yep, you’re doing it wrong. Tweet this

9) If you’re trying to pay someone to do all this for you… you’re definitely doing it wrong. Tweet this

10) If you’re not measuring your activities against meaningful metrics… well, you get the point. Tweet this

Free On-Demand Webinar

If you’re looking for tips on how to get social selling right, then check out our webinar The Truth About Social Selling: 5 Keys to Rock Solid Results.

In this free on-demand webinar session I’ll fill you in on the why, what, and how behind doing social selling effectively.
Learn how to:

• Optimize your LinkedIn profile for your buyer’s benefit
• Connect with and socially surround your buyers
• Use content to (re)engage the people in your social networks
• Leverage social listening to identify outreach opportunities
• Start tracking more meaningful metrics
• And more

Photo by: Charles Wagner