Does Your Marketing Suck?

Attention CEOs, Do You Know if your Marketing Strategy is Effective?

Now, more than ever, startup and expansion stage software companies are looking to tap into new go-to-market strategies in order to become successful growing businesses. More and more companies are tapping into content marketing in order to break through the noise and win new customers.

Typically, companies turn to content marketing to:

• Retain customers
• Gain new customers
• Build brand awareness
• Boost sales
• Increase web traffic
• Build thought leadership

And, success is typically measured by:

• Studying SEO rank
• Analyzing web traffic
• Increasing sales
• Improvement in lead quality
• Increasing awareness

With that said, Mr. CEO, do you know where your company stands? How do you know if your content marketing strategy is truly effective? How do you know if you are allocating the right amount of your overall marketing budget to your content development efforts?

OpenView’s latest senior advisor, Joe Pulizzi, just teamed up with Alinean in order to help all companies answer the above questions in their Content Marketing Assessment. The assessment includes roughly 30 questions and takes less than 10 minutes to fill out. Now, take a few moments to fill in your responses to see how your marketing strategy stacks up.