If it’s been a while since you’ve performed an audit of your business website, there are probably a few overdue changes waiting for you.
In a domain (mind the pun) where simplicity is key, many business websites are overcrowded with useless widgets, links and features, writes Carol Tice in a recent post for Entrepreneur.
Whether your website suffers from a poor layout or just needs some usability tweaks, there are plenty of improvements to be made, she explains, such as:
- Naturally, the first step is to simplify your website. Whenever the opportunity presents itself, reduce website clutter. Tice suggests getting back to basics.
- If your website is leaking page views, consider a substantial makeover. A visual change could catapult your website over the top.
Don’t let your website get too far outdated. For more on improving your business website, read the full article by Tice.