Do I have the right synergy between the Sales & Marketing Operation’s?
October 7, 2009
I speak with many CEO’s every week that are either raising venture capital or have taken a venture capital investment. One of the first assessments we do internally at Openview Venture Partners is the Sales and Marketing Operation.
Here are a few simple questions I suggest the CEO ask to assess their team:
1. Does your Sales Head and Marketing Head refer to each other’s group as “they” or their own as “we” ?
2. Ask for the definition of a “Qualified Lead”, do each answer the same?
3.Do your internal Sales and Marketing Meetings ever have representation by both groups?
Without the two groups working together, holding each other accountable, and working through issues together……neither can hope to be successful.