Design Renaissance: Why Visual Storytelling Is the Future of Content Marketing

by Mashable

They say that looks aren’t everything, but what visually-focused companies such as Pinterest, Instagram, and many others are showing is that now, more than ever, looks play a major role in setting your company apart and driving its success.

Welcome to the “beautification of the web.” With the value of visual content soaring and mobile browsing shaking up the ways we present and consume it, one thing is certain: things are about to get a whole lot prettier. “Visual storytelling is clearly one of the year’s breakout trends,” writes Chuck Longanecker, founder of Digital-Telepathy, in a guest article for Mashable, and companies should be adapting their content marketing and branding strategies accordingly.

Spurred by the explosion of mobile, desktop navigation is getting a makeover and becoming more slick and interactive. At the same time, designers are taking into account the fact that users now have a variety of devices to view their content on, and as a result are building responsive designs and concentrating on simplicity and ease of use.

The good news for startups? As is always the case with innovation, changes to established systems and methods bring about opportunities for those who embrace the change. The companies at the forefront of these evolutions in design are setting themselves apart from their competition, building brand awareness and customer loyalty in the process. And that’s truly a beautiful thing.

For more on why good design is good business, read Longanecker’s full post here.

Related Content from OpenView:

Need to breath life into your content? Let’s get visual. Watch this video from OpenView Labs to learn how to spice up your blog with visual content, and for more on what Facebook’s acquisition of Instagram can teach us about the value of using images, read this post from the OpenView Blog.

  • What works for one company won’t always work for another. If you have a nice and simple product that is generating lots of external buzz, press and word of mouth, you can get away with a very minimalist design. If not, you’d better be prepared to explain it or leave your visitors scratching their heads and leaving right away.